1

Kaplan, O., Editor (2003). "Researchers Speak": Market research and its applications in the Israeli market (In Hebrew). Rishon Lezion: Globes.

2

Kaplan, O., Editor (Accepted, 2006). "Researchers Speak": A second extended edition. (In Hebrew). Rishon Lezion: Globes.

1

Lubow, R.E., and Kaplan, O. (1997). Visual search as a function of type of prior experience with target and distractor. Journal of Experimental Psychology: Human perception and performance, 23, 14-24.

2

Lubow, R.E., Dressler, R. and Kaplan, O. (1999). The effects of target and distractor familiarity on visual search in de-novo Parkinson's Disease patients: latent inhibition and novel pop-out. Neuropsychology, 13, 415-423. 

3

Lubow, R.E., Toren, P., Laor, N., & Kaplan, O. (2000). The effects of target and distractor familiarity on visual search in anxious children: Latent inhibition and novel pop-out. Journal of Anxiety Disorders, 14, 41-56.

4

Lubow, R.E., Kaplan, O., Abramovich, P., Rudnick, A., & Laor, N. (2000). Visual search in schizophrenia: latent inhibition and novel pop-out effects. Schizophrenia Research, 45, 145-156.

5

Kaplan, O., and Lubow, R.E. (2001). Context and reminder effects in a visual search analog of latent inhibition. Learning and Motivation, 32, 137-153.

6

Lubow, R.E., Kaplan, O., & De la Casa, G. (2001). Performance on the visual search analog of latent inhibition is modulated by an interaction between schizotypy and gender, Schizophrenia Research, 52, 275-285.

7

Kaplan, O. (2001). The effect of pre-exposure to a product and its context on consumer attitudes towards the product. In: Nosak, H. (Editors). Israel in the beginning of the 21^st century: society, law, economics, and communication. Tel Aviv: Goma-Chericover. (In Hebrew).

8

Kaplan, O., and Solan, M. (2002). Ghosts in the Corridors of Business Administration Schools: The “Unconscious” at Work, Organisational & Social Dynamics, 2, 53-74.

9

Cohen, E., Sereni, N., Kaplan, O., Weizman, A., Kikinzon, L., Weiner, I., and Lubow, R.E. (2003). The Relation between Latent Inhibition and Symptom-Types in Young Schizophrenics. Behavioural Brain Research, 149, 113-122.

10

Kaplan, O. (2003). Who’s afraid of marketing in non-profit-organizations?. Meser Lainyan - The Journal of the Israeli Associations for the Elderly in Israel, 13, 24-26 (In Hebrew).

11

Kaplan, O. (2003). Data mining: imagination or reality? Status – The Journal of Managerial Thinking, 146, 46-49 (In Hebrew).

12

Kaplan, O., and Kenett, R. (2003). "Bottom-up" survey approach for measuring attitudes and satisfaction of employees: the retention of employees – the safe track for customer retention. Mashabey Enosh (Human Resources), 188, 32-37 (In Hebrew).

13

Kaplan, O. (2003). Sexual content in advertising – pornography for the mass: The (“as if”) psychoanalytical approach for marketing. Otot – Journal of the advertising association of Israel, 279, 18,30 (In Hebrew).

14

Kaplan, O. (2004). The known secret: sexual harassment. Mashabey Enosh (Human Resources), 197, 58-68 (In Hebrew).

15

Kaplan, O. (2004). Impression management in product management: from social psychology principles into branding. Status – The Journal of Managerial Thinking, 160, 12-16 (In Hebrew).

16

Kaplan, O. (2004). Chronicle of a bubble foretold: the psychology of the naïve investor. Forbes (Israeli Hebrew edition), 5, 114-116 (In Hebrew).

17

Silberman, S, Kaplan, O., Alon, R., and Galli, Y. (2004). Fantasy and role on the road. Kav Ofek, 5, 27-33 (In Hebrew).

18

Kaplan, O. (2005). EMDR and hypnosis. The electronic Journal of the Israeli association for EMDR, July, 2005 (In Hebrew).

19

Kaplan, O. (2005). A redefinition of the role of the human resources manager in organizations: business psychology – being on the light side of the moon. Mashabey Enosh (Human Resources), 215, 24-28 (In Hebrew).

20

Kaplan, O. (2005). Freud and Globalization: A Psychological Overview of the Nationalism Phenomenon during the Globalization Age. ABI Insights, Journal of the Academy of International Business, 5, 3-9.

21

Lubow, R.E., and Kaplan, O. (2005). The Visual Search Analog of Latent Inhibition: Implications for Theories of Irrelevant Stimulus Processing in Normal and Schizophrenic Groups. Psychonomic Bulletin & Review, 12, 224-243.

22

Lubow, R.E., Braunstein-Bercovitz, H., Blumenthal, O., Kaplan, O. and Toren, P. (2005). Latent Inhibition and Asymmetrical Visual-Spatial Attention in Children with ADHD. Child Neuropsychology, 11, 445-457.

23

Kaplan, O. (2006). Introduction to Surveys. Menahalim, 3, 23-25. (In Hebrew).

24

Kaplan, O., Dar, R., Rozental, L., and Lubow, R.E. (2006). Latent Inhibition in Individuals with Obsessive-Compulsive Disorder (OCD). Behaviour Research and Therapy, 44, 1137-1145.

25

Kaplan, O. (2006). Awareness Instruction for Sexual Harassment: Findings from an Experiential Learning Process at a Higher-Education Institute in Israel. Journal of further and higher education, 30, 213–227.

26

Kaplan, O. (2006). The consumer – too sensitive or too apathetic? dilemmas in advertising in the light of the cognitive capacities and limitations of the brain. Status – The Journal of Managerial Thinking, 176, 10-14 (In Hebrew).

27

Raanan, Y., Kenett, R., and Kaplan, O. (2006). The future is here: surveys and marketing research through the internet. Status – The Journal of Managerial Thinking, 176, 48-54 (In Hebrew), In Press.

28

Kenett, R., Kaplan, O., and Raanan, Y. (2006). Survey using advanced techniques – the end of telephone surveys? Kesher Ha’eihut, Journal of Israeli Association of Electronics & Software Industries, 6, 53-54. (In Hebrew).

29

Kaplan, O. (2006). Advertising is not persuasive, it is hypnotizing. Otot – Journal of the advertising association of Israel, 306, 26-28. (In Hebrew).

30

Kaplan, O. (2007). Who knows how to run an Ashram?. Menahalim, 4, 6-7.

31

Kaplan, O., Ben Ezer, G., and Craco-Eyal, N. (2007). Management, Culture, India: An exercise in experiential learning. Al Hagova, 6, 19-22. (In Hebrew).

32

Kaplan, O. (2007). The Effect of the Hypnotic-Suggestive Communication Level

of Advertisements on their Effectiveness. Contemporary Hypnosis – Journal of the British Society of Experimental and Clinical Hypnosis, 24, 53-63.

33

Kaplan, O., Silberman, S., Alon, R., and Galli, Y. (In Press). Psychoanalytical Aspects of Driving Behavior: Role and Fantasy on the Road. Organisational and Social Dynamics. [Karnac Books].